Is marketing the new native?
In a very nice (like always) blog post, trolling comments were dispatched about the "native" concept:
From the technical point of view, both assertions are false.The article was subtitled: "Say a Lie Often Enough and You’ll Start Believing it Yourself".
At least, it is a trolling subject.
It remembered me about some of my past studies, i.e. five years of university studies in Medieval Theology in Italy and France (yes, I know, this is strange background for a Delphi programmer):
"Stat Roma pristina nomine, nomina nuda tenemus"
Today, marketing is everything.
Is it a necessary evil?
Do PC hardware manufacturers or Microsoft lie when they say that the new “PC Model 1234″ or “Office 3000″ will definitively help your children pass their exam, because they will produce nice looking presentations in a few clicks?
I can understand that lying to the masses to sell high-tech products like
some “magic powder” is pretty common.
Even if the products are not needed by the customers (you shall better let your children read good books and practice their exercises).
This has been done since Abel. Or even Adam. " But the serpent said to the woman: "You certainly will not die! No, God knows well that the moment you eat of it your eyes will be opened and you will be like gods who know what is good and what is bad.""
Ah... the good old apple story... even before Jobs...
But I did not understand at first when some low-level technology vendors
like RO or EMB are streaming such statements in their web sites.
(I dislike the fact that RO says that their products are unique in the market – there are other ORM and Client-Server solutions around for Delphi, including Open Source, and some are worth looking at)
Microsoft does force most software architecture to embrace their
.Net ecosystem, and pay for it, whereas there are good
Apple does force you to pass through iTunes ("tunes" is a familiar word for "money" in French) to install your own application.
I'm always amazed how every proprietary software system is always perfect when you are listening at marketers... until a set of patches is released, or a major (not free) upgrade is needed to fix issues and enhance performance.
Then I did remember that in most companies, those making decisions do not
know a clue about technology.
Most companies did take the .
Net turn some years ago, leaving
Delphi, because they were told to. WinForms was poor, when compared to
VCL. But it was told to be better. Amen.
Now the same people are still thinking that Delphi is a dead technology, for years. They do not know it is maintained, alive and now cross-platform.
FireMonkey, at least, turned the light back on Delphi.
Managers are still doubtful about it. But at least, they heard back from Delphi.
I would be happy is some small projects like mORMot would help them reconsider using Delphi for complex and big projects, since it is now Domain-Driven Design ready.
So if Delphi is to be widely used because of some marketing half-truth, what else?
Feedback is welcome on our forum.